Welcome to the Onside Past Poll section:

This new section of the Onside Sponsorship website offers users access to past Onside Poll results.

Poll Number One: Venue Naming Rights

With the announcement of the possible selling of the Venue Naming Rights for the new Lansdowne Road Stadium in the future – at an expected price tag of over €20m for 10-years, the results of the latest Onside Sponsorship poll suggest that this investment could  be money well spent.

A total of 78% of respondents indicated that they felt Venue Naming Rights is an effective form of sponsorship.

Base: 73 Respondents

If you have any queries relating to Venue Naming Rights, please feel free to contact Onside.

Simply e-mail us with your query: info@onside.ie 

There are many international brands which are labeled "Junk Food" sponsoring sports teams, events and leagues. McDonald's is one of the largest sponsors, having affiliations with the NHL, Olympic Games, and the FIFA World Cup. Several other companies, including Burger King and Pizza Hut, have a history of investing large sums of money in sponsorship.

The ethics of fast food companies sponsoring sporting events has been called into question by many experts. It has been commented that unhealthy food and drink should not be associated with healthy sporting activities.

On the other hand it has been argued that these events would not survive without the backing of these large corporate companies.

Here are your views:

A total of 70% of respondents agreed that there should be a ban on brands which are labeled "Junk Food" sponsoring sports teams and events.

Base: 97 Respondents

Ambush marketing – a term often hissed at in industry circles – occurs when one brand pays to become an official sponsor of an event (most often sport) and another competing brand attempts to cleverly connect itself with the event, without paying the sponsorship fee and, more frustratingly, without breaking any laws.

Ambush, or guerilla, marketing is as undeniably effective as it is damaging, attracting consumers at the expense of competitors, all the while undermining an event’s integrity and, most importantly, its ability to attract future sponsors.

Adidas America spokesperson Travis Gonzolez sums up the ambush marketing debate, "If everyone throws up their logos, it’s all-out war."

Simon Pestridge, Nike’s brand manager, ever the diplomat: "We play inside the rules and we bring a different point of view that’s true and authentic to sport."

The results show that the views of those who voted on the Onside Online poll strongly support the view of the later quote with over 90% agreeing that Ambush marketing has a valid place in today marketing environment.

Base: 253 Respondents

As the issue of climate change continues to gather pace, it has given rise to a host of companies introducing “Green” initiatives to help reduce the negative environmental impact caused by both their own companies and the public in general.

And now, as competition mounts, those businesses are discovering sponsorship as a way to tout their products and services to those wanting to “go green” examples include AIB’s new ‘Add more green’ initiatives and Coca-Cola UK’s “Talent for Trash" programme .

These businesses are starting to recognize the value of aligning themselves with Green Initiatives - the results Onsides Environmental poll backs this line of thought as almost 100% of respondents indicated that companies’ sponsoring “Green” initiatives is a good idea.

The future is bright the future is Green!

Base: 130 Respondents

Poll Number Five: Sponsorship Demonstrates Itself to be  the Ideal Marketing Tool in Cost Conscious Recessional Times?

As the global economic downturn has affected marketing budgets worldwide, one marketing tool in particular has come under attack, especially in the United States.

Sponsorship has been branded by those outside of the industry as not being a worthwhile form of marketing. This has led the industry to defend itself pointing out how sponsorship achieves business objectives and returns a measurable return on investment.

In this latest Onside Poll the overwhelming majority (85.8%) agreed strongly that sponsorship was in fact the ideal tool to use in these recessional times while a further 10.2% agreed slightly with the above statement.

A combined total of only 2.8% disagreed with the statement which highlights the position that marketing professionals within the Irish market hold sponsorship in with regard to its value as a marketing tool at present.

Base: 176 Respondents

• Have your say on our latest Online Poll - simply click on the following Online Poll icon: