Legal Contract Review and Development:

Working with legal partners of your in-house legal team, we can help you to gain an efficient independent review of sponsorship contracts that you are approached with, and where necessary work with you to create new contracts.

Rights Negotiation:

Onside has strong experience in negotiating final sponsorship agreements offering the knowledge and experience of working on many of Ireland’s largest sponsorship deals to ensure sponsors are well supported / represented on the buyers side of the table.

We can work with your marketing, sponsorship, legal or procurement team to help arrive at a final deal that is best for your business. We use our extensive knowledge of market prices coupled with an understanding of innovative ways of constructing sponsorship deals to work with you to get the best value.

Tools used at this point in the process include AssetsMax, our Property Negotiation Aid which provides an inventory of what you could look for in deals being negotiated to ensure you get as much value as is possible for your brand.

Ideation – Activation Inspiration:

We regularly contribute to the Activation stages of sponsorship deployment – from participation in brand / multi-function teams formed across agencies to bring various channels together in the sponsorship activation process.

We can input our broad knowledge of global best practice activation from our Sponsorship Intelligence Library to your activation planning – or carry-out tailor-made searches of creative activation in your specific area.

Our knowledge of the activation strategies of 1000’s of sponsorships globally make us well positioned to bring experience coupled with creativity to add real value to this stage in the process – Please click on our Onside Tutorial Page here to view examples of best in class.

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