Sponsorship Training Workshops:

We organise, contribute to and facilitate training workshops for national and global brands that want to bring a new level of thinking and intelligence to their sponsorship planning and development work

From smaller senior management team strategy type sessions to larger cross-functional fundamentals training workshops, we help to show businesses how sponsorship can be used to meet their respective goals.

Sponsorship Manuals:

Sponsorship Policy Documents, Guides to what sponsorship is and how to use it, and tools for all requirements from Property Selection to How to Exit a Sponsorship, we can help you to generate and produce these sponsorship management support tools and ensure everybody in your business is singing from the same sheet

Sponsorships do end and sometimes sponsors do have to walk away.  There are many ways to end a partnership without negative fall-out, either between the partners or their fan base / your consumers.

Onside can help you to develop your specific strategy for exit which will help to ensure that the outcome does not undermine all the positive brand equity built in the years when the sponsorship was delivering real value for your brand.

Exit Strategies developed with brands to date include Assistance with New Sponsorship Approach for Rightsholders on behalf of Sponsor, Phased Exit Programmes, and Brand Switch (in the case of multi-brand organisations).