Sponsorship Training Workshops:

• We organise, contribute to and facilitate training workshops for national and global brands that want to bring a new level of thinking and intelligence to their sponsorship planning and development work
• From smaller senior management team strategy type sessions to larger cross-functional fundamentals training workshops, we help to show businesses how sponsorship can be used to meet their respective goals.

Sponsorship Manuals:

• Sponsorship Policy Documents, Guides to what sponsorship is and how to use it, and tools for all requirements from Property Selection to How to Exit a Sponsorship, we can help you to generate and produce these sponsorship management support tools and ensure everybody in your business is singing from the same sheet

Evaluation Tools:

• With measurement at the core of all of our thinking from strategy development to valuation and negotiation, Onside are continuously investing in uncovering new measures to join up these various stages of sponsorship in a way that ensures total confidence in all decision making
  
  
• We are recognised experts in showing brands the most important measures of sponsorship success – and in helping to put in place measurement mechanics to provide the necessary numbers / information to plug into our decision making tools
  
  
• We use a mix of sources including quantitative research, media value, and assets inventory to pinpoint the real return in investment delivered by a sponsorship
  
  
• ....and then we show you was that money well spent in terms of having the desired impact / effect on your targets in terms of their attitudes, perceptions and behaviour towards your business and its products / services
  
  
• We offer a full mix of quantitative (ad-hoc, tracking) and qualitative (traditional eg Focus Group and new e.g. on-site tests) measurement / evaluation services
  
  
• Tools include our FTScore Evaluation Model,