Evaluation Tools:

With measurement at the core of all of our thinking from strategy development to valuation and negotiation, Onside are continuously investing in uncovering new measures to join up these various stages of sponsorship in a way that ensures total confidence in all decision making.

We are recognised experts in showing brands the most important measures of sponsorship success – and in helping to put in place measurement mechanics to provide the necessary numbers / information to plug into our decision making tools.

We use a mix of sources including quantitative research, media value, and assets inventory to pinpoint the real return in investment delivered by a sponsorship.

We offer a full mix of quantitative (ad-hoc, tracking) and qualitative (traditional eg Focus Group and new e.g. on-site tests) measurement / evaluation services

Tools include our FTScore Evaluation Model.