Exit Strategies:

• Sponsorships do end and sometimes sponsors do have to walk away.  There are many ways to end a partnership without negative fall-out, either between the partners or their fan base / your consumers. 
  
  
• Onside can help you to develop your specific strategy for exit which will help to ensure that the outcome does not undermine all the positive brand equity built in the years when the sponsorship was delivering real value for your brand.
  
  
• Exit Strategies developed with brands to date include Assistance with New Sponsorship Approach for Rightsholders on behalf of Sponsor, Phased Exit Programmes, and Brand Switch (in the case of multi-brand organisations).