ABOUT

 

 
 
 
 

INTELLIGENCE

Performing extensive research and analysis to shape informed and insightful decision-making that is built on intelligence.

ADVISORY

Providing clients end-to-end counsel to strategically address complex needs and elevate business performance. 

MANAGEMENT

Working with clients to develop, implement, and manage strategic activation campaigns with a focus on commercial outcomes.

SERVICES


 
 
 

RIGHTS HOLDERS

Maximise existing rights values, create new assets and revenue streams and find efficiencies in rights operations.

SPONSORS

Harness the power of sponsorship to drive brand equity and business performance through award-winning programmes.

 

CLIENTS

Creating Intelligent Best in Class sponsorships and helping our clients achieve their business objectives is what we are all about. We service two distinct client groups - Sponsors and Rights holders. Our clients typically see us as partners rather than suppliers, working with them to get a greater return on their investment. For an idea of the clients we are proud to have worked with please see below.


SPONSORS


RIGHTS HOLDERS


WHAT OUR CLIENTS SAY

"Widely regarded as the country’s leading Sponsorship consultant and practitioner, John Trainor provides clear, strategic, innovative commercial insights to deliver robust return on investment from sponsorship partnerships. A pivotal force in brokering many transformational Sponsorships over recent years, Onside played a key role in establishing the international award-winning partnership between Liberty Insurance and GAA , uniting both Hurling and Camogie for the first time." - Liberty Insurance

"Grounded in a clear, deep and unique understanding of the part sponsorship has to play in Diageo’s business, Onside provides us with high quality support and direction across various stages of sponsorship investment decision making in our business. Consistently delivering a first class level of servicing, Onside Sponsorship are key sponsorship management partners for our business." - Diageo, Europe

"As festival managers we are used to delivering a fantastic experience for our audiences, but in a changing sponsorship environment, Onside have great insights into sponsorship, with a long history of matching sponsors with events and venues - who share values to reach objectives. They have helped us in shaping our sponsorship strategy - one that delivers for us, our audiences and our partners." - Audi Dublin International Film Festival

 

PROJECTS

Our clients see us as partners working with them to get the best possible return on their investment. From complete new strategies to managing inspired activation and breakthrough evaluation models, we deliver highly advantageous outcomes through better relationships.