What we do:
Services
StrategyInsight & IdeasDevelop & DeploymentEvaluationEducationOutsourcingRightsholders
Target Insight:
Depending on who your target audience is, we can use an appropriate mix of our extensive library of consumer and general sponsorship intelligence, coupled with market-leading primary research to uncover deep and powerful insights into what really matters to these groups.
Our annual publications such as the Onside Sponsorship Outlook and the Onside Irish Sports Star Monitor have an unmatched position of authority within the sponsorship industry in Ireland while they are further complimented by various sponsorship research that we release into the public domain across the year.
To use sponsorship right, you need to know your targets passions – we are experts in finding these insights
Marketplace and Competitor Intelligence:
We can show you where you fit within the wider sponsorship landscape to help give meaning and context to your own plans
- What is the current state of the Irish and International sponsorship landscape?
- How much are others paying for sponsorships?
- What are your competitors doing with sponsorship and how is it working for them?
Property Search and Selection Models:
Search
- Helping clients to identify appropriate properties to meet their sponsorship objectives following on from ensuring a clear strategy is in place.
Selection
- Tailoring models including our Ipick tool, we help you to apply a non-subjective approach to how you select the sponsorships to make up your portfolio.
- Ensuring that you are making consistent decisions on all opportunities with confidence that it is based on a process that has been agreed by key stakeholders internally
