Dundalk-based banana importers Fyffes has announced it will continue its sponsorship of SSE Airtricity League champions Dundalk FC for the forthcoming 2015 season.
The partnership, which is entering its fourth year, will see Fyffes support the club at local and national level whilst continuing as high-profile shirt sponsor for the entire season.
Speaking at the announcement of the deal, Fyffes Managing Director for Ireland, Gerry Cunningham, himself a life-long Dundalk FC fan, said: “We are proud to continue our partnership with a club that has brought honour to our town and returned Dundalk to its rightful place as League of Ireland Champions and EA Sports Cup winners.”
“Long may they continue to make us proud…not just of their footballing ability…but of the inspiration and enjoyment they give to our young people and the people in the Northeast generally” he added.
Echoing his sentiments, Fyffes sales and marketing manager Emma Hunt-Duffy said: “We wish Stephen and the team the very best of luck for the forthcoming season and we look forward to working with them in 2015 as part of our continued commitment to promoting healthy eating and an active lifestyle across all age groups. We are also delighted to announce that Fyffes will be the main sponsor for Dundalk FC Ladies team this season”.
Dundalk FC chairman Ciaran Bond thanked Fyffes for their ‘continued support, investment and passion for the club’ and noted that ‘Dundalk FC is proud to be partnered with a company that has such a rich local heritage and, at the same time, is a well-known global brand.’
In the run up to Dundalk FC being crowned champions, Fyffes produced a YouTube video that captured what fans said ‘is the sense of spirit, enthusiasm and commitment that exists amongst players, supporters, officials and the people of Dundalk generally.’
Designed to help bring the story of the club to a new and younger generation of football enthusiasts, here and overseas, the video attracted 70,000 viewers across the globe within two weeks of its launch.