SuperValu announces sponsorship of Bloom

SuperValu has officially announced it is a partner of the Bloom festival in the Phoenix Park.

Now in its eight year, it is Ireland’s largest garden and food festival and will run for five days over the June bank holiday weekend in Dublin’s Phoenix Park, from Thursday, 29 May until Monday, 2 June 2014.

The Food Village at Bloom is also returning this year.

“We are delighted to be involved with Bloom this year as this event is one of the best family events in Dublin, and indeed nationwide,” said SuperValu marketing manager Des O’Mahony.

“Throughout the event we will be showcasing the best of Irish food and demonstrating the quality and innovation of our brand. Not only are SuperValu a sponsor of the event, it is our goal to give visitors a great experience and add real value to the festival. We have created an interactive cooking demonstration with celebrity chef Kevin Dundon, which will be fun and include the best of summer food ingredients. We also want to make it easy for our customers and visitors to attend and enjoy the festival, so we are providing 10 free shuttle buses to and from the entrance, which will be used by over 20,000 people over the five-day festival. Bloom is a brilliant way for use to connect with our customers in Dublin and help give them a fantastic day out in the Phoenix Park."

CEO of Action Media Robert Quirke added: “Bloom provides a great family day out, with an attraction for everyone. Organised by Bord Bia, the complete emphasis is on quality, local produce and excellent value. This has created a brilliant opportunity for SuperValu to align with the event and offer their customers a fantastic experience at Bloom 2014. I have no doubt that this year's Bloom will be bigger and more entertaining than ever, and the relationship with SuperValu will continue to 'grow' over the coming years. We are thrilled to have developed the opportunity, and it is a real testament to the high quality and premium nature of the SuperValu brand.”