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ACTIVATION PHILOSOPHY

We work with clients to develop, implement, and manage strategic activation campaigns with a focus on commercial outcomes.

  • Definition and Ideation
  • Campaign Strategy and Planning
  • Implementation
  • Media Relations
  • Optimisation and Evaluation
 
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1. TIMING AND PLANNING

Brilliant sponsorship deals should be carved out of a brilliant strategic activation idea….not the other way around!

 
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2. DRIVEN BY COMMERCIAL GOALS

An insight-driven, intelligent activation strategy will drive consumer connections and deliver commercial ROI.

 
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3. CAMPAIGN WITH PURPOSE

A campaign must have a clear purpose that consumers can get behind to drive positive engagement with your property..

 

ACTIVATION INSIGHTS


BOOST REACH POTENTIAL BY OVER 150% WHEN ACTIVATED WELL

Sponsors that activate with weight, including ATL investment, are experiencing uplifts of over 150% in reach/awareness outcomes when they commit to breakthrough activation campaigns. Guinness and Pro 12 Rugby. Three and Irish Rugby and AIBs GAA campaigns all made gains of over 150% in linkage to the the properties they sponsor through activation. In one stand out case, one of the brands researched experienced an uplift of 164% in reach/awareness when the public had seen their activation. 

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CONTACT