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O'Driscoll most popular among sponsors - survey
Ireland rugby star Brian O'Driscoll is the most popular choice among sponsors, according to a new survey. In total, €120m was spent on sponsorship in Ireland last year, down 4% on the figure from 2010. Katie Taylor, Rory...[more]
Who is Ireland's most bankable sports star?
Sports sponsorship is big business these days and it is no surprise to see Brian O’Driscoll is the man most brands want to be associated with. With 2012 looking to be the busiest sports year in living memory (Heineken Cup, F1 in...[more]
Sponsorship spend down 4pc, but positive signs emerge - Onside survey
Sponsorship spend in Ireland fell by an estimated 4pc in 2011 to €120m, but some positive signals are emerging for the industry, according to a new study from Onside Sponsorship. The company hinted at some stabilisation in the...[more]
"Sponsoring a Revival of Fortunes in the Industry"
Please click here to view the Sunday Business Post Article related to our annual Onside Sponsorship Outlook. (Rotate through "view" button on toolbar) [more]
Hoops dreaming of sponsorship dividend
Shamrock Rovers could capitalise significantly on new sponsorship deals ahead of their first-ever Europa League group stage games. The Hoops made history after becoming the first Irish club to reach the group stages of a...[more]
D’Arcy and O’Callaghan top poll
Miriam O’Callaghan and Ryan Tubridy have tied for first place in a new list of Ireland’s most admired TV celebrities. Onside Sponsorship noted that RTE’s flagship Late Late Show, whose 50th season starts this Friday, remains a...[more]
A racing uncertainty
The value of horseracing sponsorship in Ireland has dropped by almost half since 2007, according to figures from Horse Racing Ireland (HRI). Sponsorship peaked in 2007 at €9.2 million. Since then, it has fallen steadily - to...[more]
McIlroy: Holywood star’s box-office potential can reap ‘half a billion’
Rory McIlroy is set to become one of the highest paid sportsmen on the planet after his US Open victory. The combination of the 22-year-old’s talent, youthfulness and personality gives him the earning power to become one of...[more]
ISS Video Uploaded
A round up video of the Irish Sponsorship Summit 2011 has now being uploaded. This includes interviews with all the main speakers outlining their presentations on the day. Please click here to be directed to the video page. [more]
IRFU bet on World Cup win
In what amounts to a no-lose bet, the IRFU has insured itself against the cost of success for the Irish rugby team at this year’s World Cup. IRFU chiefs confirmed that through their relationship with sponsors Paddy Power, the...[more]
