Onside in the Press
Good news for sponsors as excitement builds here in the run-up to Euro 2012
There’s good news for sponsors looking for a piece of the Euro 2012 pie this week. A quarter of the population can now name at least one sponsor of the tournament -- a surprisingly high figure, considering that the event is still...[more]
One in four can name a Euro 2012 sponsor - Onside
One in four can name a Euro 2012 sponsor - Onside With the UEFA Euro 2012 Championships set to kick off in Warsaw in 30 days, a recent survey indicates that nearly six out of 10 Irish adults are interested in the tournament,...[more]
Olympic Games Interest Rate Peaks
Onside's latest research into interest levels in the upcoming London2012 Olympics was featured in the Sunday Business Post with the article available for viewing by clicking here. [more]
Golf offers opportunities for sponsors
Golf's first major of the year, The Masters, tees off today. It will be one of the most anticipated tournaments in years as Rory McIlroy goes toe to toe with Tiger Woods, Phil Mickelson and the rest of the field. To that end,...[more]
John Trainor Talks Sponsorship on The Persuaders Radio Show
John Trainor was recently interviewed on the Marketing dedicated Persuaders radio show. Please click here to be directed to the podcast of this interview. [more]
GAA Landscape and Player Brands
Sponsorship expert John Trainor claims some players have succeeded in creating brands for themselves. The managing director of Onside Sponsorship says the popularity of certain footballers and hurlers is very strong. On Twitter...[more]
John Trainor Talks Sponsorship on Down to Business on Newstalk
John Trainor, Founder and MD of Onside Sponsorship, was joined by Nicky Doran, Marketing Director, Bord Gáis Energy and Peter McKenna, Commercial Director, GAA to discuss the upcoming Irish Sposnroship Summit as well as the...[more]
O'Driscoll most popular among sponsors - survey
Ireland rugby star Brian O'Driscoll is the most popular choice among sponsors, according to a new survey. In total, €120m was spent on sponsorship in Ireland last year, down 4% on the figure from 2010. Katie Taylor, Rory...[more]
Who is Ireland's most bankable sports star?
Sports sponsorship is big business these days and it is no surprise to see Brian O’Driscoll is the man most brands want to be associated with. With 2012 looking to be the busiest sports year in living memory (Heineken Cup, F1 in...[more]
Sponsorship spend down 4pc, but positive signs emerge - Onside survey
Sponsorship spend in Ireland fell by an estimated 4pc in 2011 to €120m, but some positive signals are emerging for the industry, according to a new study from Onside Sponsorship. The company hinted at some stabilisation in the...[more]
