Consulting experience of the Onside team - through current and previous roles - include:

• Sponsorship Strategy Reviews included:
• Major alcohol brand loosing market share and brand affinity among core targets;
• Major soft drinks brand looking to refresh sponsorships role within their mix;
• Major financial services brand with an established and successful portfolio;
• Major retailer with no real strategy at the core of its existing activities.
• Identifying most appropriate sponsorship platform(s) for various brands;
• Input to Sponsorship Learning guide developed for global brand;
• Selection and evaluation Model Development for international sponsor;
• Sponsors Property Valuation for a number of Ireland’s top sponsorships;
• Proposal Review for Major Naming Rights Opportunity;
• Activation Plan Workshop Participation for premier global sponsor brand;
• One-off Audit of GAA County Team Sponsorship for established sponsor.

Evaluation: 

• Ad-hoc Annual Reviews for major brands e.g. from full portfolio reviews to single property reviews e.g. 5 core elements of property portfolio of major financial institution to  Annual Review of major European Rugby Team for another brand;
• Full Ongoing Quantitative Island of Ireland Consumer Sponsorship Portfolio Tracking;
• Media Evaluation of major national sports events including GAA & Rugby;
• On-site research at major events – e.g. Rugby, Theatre etc.;
• Qualitative testing of sponsorship planning pre-selection, post-activation, etc.