Sponsorship Strategy Development:

• Should you be using sponsorship?  How can it help your business?  What can it achieve from your list of business and brand goals? 
  
  
• We will help to show you where sponsorship may or may not fit within your business game plans and in turn co-develop a strategy that will serve as a document which provides, over time, an outline of exactly how your business objectives will be achieved through sponsorship.
  
  
• Our strategy work also outlines the systems and tools you will use to carry out that strategy, and also assesses your existing portfolio against these strategies and identifies gaps which may exist in your portfolio to be filled by new properties
  
  
• The key benefit of developing a sponsorship strategy with Onside will be the creation of structures for a consistent perspective and use of sponsorship throughout your business to ensure everyone can see the same goals and objectives.

Sponsorship Audits:

• Reviews of your existing portfolio against key objectives and performance indicators (some set by yourself and some which we bring to the table)
  
  
• Includes Fitness Tests of your sponsorship activity in terms of strategic allignment, return on spend, and impact.