TRANSFORM YOUR SPONSORSHIP
THE LEADING SPONSORSHIP AND RESEARCH PARTNER FOR BRANDS AND RIGHTS HOLDERS
WE THINK DIFFERENTLY ABOUT SPONSORSHIP
ONSIDE builds and supports award-winning sponsorship programmes for brands including Vodafone, Diageo, Aviva, Audi, and Aldi and on all sports and non-sports sponsorship platforms from football, rugby, and Gaelic sports to film, music, comedy and to causes.
Over the last decade ONSIDE has steered over €500m of sponsorship investment through Assets and Activation strategy definition and delivery – all built on world class Analytics solutions.
We do the thinking first. Thinking based on Insight. Insight built on Intelligence.
Intelligent strategies across Assets, Activation and Analytics. And because we think differently we deliver better outcomes for our clients.
Feel free to get in touch, It all starts with a conversation.
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AWARD WINNING SPONSORSHIP PROGRAMMES FOR BRANDS
Aldi, Head of Marketing
"ONSIDE demonstrated all-round exceptional skills and understanding when working with us to build a highly effective sponsorship presence for Aldi. ONSIDE brought new and informed thinking to our sponsorship strategy definition, negotiated with the rights holders and helped us to build and execute an activation campaign that had real impact, engaged our target customer base and generated real commercial return."
Diageo Europe, Head of Sponsorship
"Grounded in a clear, deep and unique understanding of the part sponsorship has to play in Diageo’s business, Onside provides us with high quality support and direction across various stages of sponsorship investment decision making in our business. Consistently delivering a first class level of servicing, Onside Sponsorship are key sponsorship management partners for our business."
Liberty Insurance, Head of Marketing
"Widely regarded as the country’s leading Sponsorship consultant and practitioner, John Trainor provides clear, strategic, innovative commercial insights to deliver robust return on investment from sponsorship partnerships. Onside played a key role in establishing the international award-winning partnership between Liberty Insurance and GAA , uniting both Hurling and Camogie for the first time."
The Bord Gáis Energy Irish Book Awards celebrates and promotes Irish writing and this year ONSIDE is proud partner of the Non-fiction Book of the Year. The awards together a huge community passionate about books – readers, authors, booksellers, publishers and librarians – recognise and celebrate the very best of Irish writing talent.
ONSIDE and the Marketing Institute invited its members to 'Who Won the Summer of Sponsorship' in 2017. The event examined the changing sponsorship landscape and explored how brands have reinvented popular platforms to achieve new success, while also looking at the opportunities and challenges for sponsorship games plans in 2018.
Taylor took outright No.1 position in the latest ONSIDE STAR TRACK 2017 research, followed by Conor McGregor and Brian O'Driscoll. Outside of sport, Ryan Tubridy retains the number one status as the most admired television or radio personality.
As the summer season of GAA heats up on the field, sponsors still view gaelic football and hurling as a winning platform, as 1 in 5 sponsorship deals in Ireland so far this year involved a GAA property, according to sponsorship experts ONSIDE.
The Football Association of Ireland is pleased to announce a partnership with Rustlers. Rustlers are Europe's leading brand for proper flame-grilled burgers that are quick to prepare and they will become an official sponsor of the Republic of Ireland teams.
Naming rights for stadia and other venues has become an important part of the sponsorship mix for many big brands, writes John Trainor.
As almost 20% more sponsorship deals were reported in Ireland in Q1 2017 than in the same period last year, ONSIDE, Ireland’s leading management consultancy firm specialising in sponsorship and research services, has announced key senior appointments to its management team.
The 14-year sponsorship by RBS of the Six Nations came to an end this weekend, but investment by businesses in rugby is expected to remain buoyant. Sponsorship spend in rugby has grown by an estimated 30pc in Europe over the past five years, according to sponsorship consultants ONSIDE.
Aldi Ireland announced a new three year partnership with Community Games, which celebrates its 50th anniversary in 2017, that will see Aldi provide a significant six-figure investment to become its title sponsor.
Boosted by new opportunities such as the Women’s Rugby World Cup and ‘sponsor switching’ on some large assets, Ireland’s sponsorship market is expected to grow by 6% to €173 million this year, the annual survey by ONSIDE indicates.