You can't beat a sporting celebration to lift and unite a nation. Unfortunately, we haven't experienced much of it in recent years. The success of the Irish men's rugby team, of course, being the main exception.
The Bord Gáis Energy Irish Book Awards celebrates and promotes Irish writing and this year ONSIDE is proud partner of the Non-fiction Book of the Year. The awards together a huge community passionate about books – readers, authors, booksellers, publishers and librarians – recognise and celebrate the very best of Irish writing talent.
ONSIDE and the Marketing Institute invited its members to 'Who Won the Summer of Sponsorship' in 2017. The event examined the changing sponsorship landscape and explored how brands have reinvented popular platforms to achieve new success, while also looking at the opportunities and challenges for sponsorship games plans in 2018.