Coca-Cola has signed up as official sponsor of the 2015 Rugby World Cup, a deal which will see the drinks giant become the soft drink, sports drink and water supplier at next year’s tournament.
The deal, which marks almost two decades for Coca-Cola as a partner of the rugby event, will also see international rugby star Brian O’Driscoll team with the brand.
Paul Dwan, general manger of the Coca-Cola team for Rugby World Cup 2015, said: “Rugby World Cup 2015 looks set to be the biggest ever; we’re delighted to be a part of it to celebrate the excitement and passion the tournament will generate. The game enjoys fantastic support and we hope that through our sponsorship we can bring rugby to an even wider audience next year.”
Coca-Cola will hold a number of events and competitions in the run up to the tournament.