Euro 2016

Coca-Cola most appealing Euro 2016 sponsor to Irish

Coca-Cola most appealing Euro 2016 sponsor to Irish

No whistles have yet been blown but, in the lead-up to Euro 2016, Coca-Cola is proving the sponsor with the most appeal to the Irish public, according to sponsorship consultants Onside.

Brewing up a storm: why Euro 2016 is the big winner this year

Brewing up a storm: why Euro 2016 is the big winner this year

John Trainor of Onside says there is far more brand interest in Euro 2016 than there was in the tournament four years ago - one few Irish football fans care to remember, considering the abject performances of Giovanni Trapattoni's side in the three heavy defeats.