More than a year post retirement. Brian O’Driscoll has retained his number 1 status on Ireland’s most admired sports personality list, while Ireland captain Paul O’Connell made most gains in terms of public admiration of all Irish sports stars this year, according to the latest Onside StarTrack 2015, by sponsorship consultants Onside.
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Marketing’s Potent Weapon
Sponsorship is often the unsung hero of the marketing universe but with brands trying to make the most out of their budgets, it is becoming an increasingly popular and important part of the overall marketing mix. John McGee talks to John Trainor of Onside Sponsorship about Ireland's €124m sponsorship market.