Performing extensive research and analysis to shape informed and insightful decision-making that is built on intelligence.


Providing clients end-to-end counsel to strategically address complex needs and elevate business performance. 


Working with clients to develop, implement, and manage strategic activation campaigns with a focus on commercial outcomes.




Maximise existing rights values, create new assets and revenue streams and find efficiencies in rights operations.


Harness the power of sponsorship to drive brand equity and business performance through award-winning programmes.



Creating Intelligent Best in Class sponsorships and helping our clients achieve their business objectives is what we are all about. We service two distinct client groups - Sponsors and Rights holders. Our clients typically see us as partners rather than suppliers, working with them to get a greater return on their investment. For an idea of the clients we are proud to have worked with please see below.




"Widely regarded as the country’s leading Sponsorship consultant and practitioner, John Trainor provides clear, strategic, innovative commercial insights to deliver robust return on investment from sponsorship partnerships. A pivotal force in brokering many transformational Sponsorships over recent years, Onside played a key role in establishing the international award-winning partnership between Liberty Insurance and GAA , uniting both Hurling and Camogie for the first time." - Liberty Insurance

"Grounded in a clear, deep and unique understanding of the part sponsorship has to play in Diageo’s business, Onside provides us with high quality support and direction across various stages of sponsorship investment decision making in our business. Consistently delivering a first class level of servicing, Onside Sponsorship are key sponsorship management partners for our business." - Diageo, Europe

"ONSIDE demonstrated all-round exceptional skills and understanding when working with us to build a highly effective sponsorship presence for Aldi. ONSIDE brought new and informed thinking to our sponsorship strategy definition, negotiated with the rights holders and helped us to build and execute an activation campaign that had real impact, engaged our target customer base and generated real commercial return." - Aldi



Our clients see us as partners working with them to get the best possible return on their investment. From complete new strategies to managing inspired activation and breakthrough evaluation models, we deliver highly advantageous outcomes through better relationships.