SPONSORSHIP INTELLIGENCE SERVICE
ONSIDE is excited to launch a new Sponsorship Intelligence Service designed to support brands and rightsholders in an increasingly competitive market. Built for sponsorship professionals, marketing teams and senior management, our Sponsorship Intelligence service supports smarter decision-making, sharper strategy and stronger commercial outcomes across your sponsorship portfolio.
ONSIDE is uniquely positioned to deliver this ongoing, synchronised sponsorship intelligence, drawing on an extensive library of proprietary data points. The service provides structured, actionable insight through quarterly intelligence reports and deep dives into key sponsorship trends, ensuring your team stays informed and ahead of the market.
Access to ONSIDE’s market monitoring including:
✔ Quarterly Deals Tracker
ONSIDE track local and global sponsorship deals, and news related to ONSIDE clients and their competitors in the sponsorship space. Irish deals are logged, categorised and charted to deliver insight into the sponsorship landscape in Ireland.
✔ Quarterly Sponsorship Review
ONSIDE's Quarterly Sponsorship Review combines insights from the ONSIDE Deals Tracker, an ongoing global monitor of sponsorship activity, with the ONSIDE Sponsorship Performance Tracker, a quarterly monitor of the public's perception of the most appealing sponsorships in the Irish market for the past 10 years across sport and non-sport.
Access to key ONSIDE research publications, including:
✔ Irish Sponsorship Industry Report
An annual report on the sponsorship landscape in Ireland, with insights from the industry’s leading practitioners. The respected barometer conducted annually since 2006 gathers insights on the state of the sponsorship industry in Ireland, tracking sponsor and rights holder spend, investment, strategy and opinion.
✔ Sports Impact Monitor
With the COVID-19 crisis came a need to understand how the sport and sponsorship industries would move forward. The solution is the ONSIDE Sports Impact Monitor, evolving and ongoing research monitoring industry practitioners sentiments towards current events, in conjunction with Sport for Business.
✔ Who Won Sponsorship Series Research
Each year, ONSIDE ask the public who won sports, non-sports and major competitions, with industry practitioners having their say via Marketing Institute Ireland members. The research functions as a strong industry barometer, gauging which brands, strategies and campaigns have delivered the best sponsorship. Research outcomes provide strategic insight into new trends and formats.
✔ StarTrack
Each year for the past decade, ONSIDE has asked the public who their favourite personalities are across sports and entertainment in the ONSIDE StarTrack. We combine those insights with consumer sentiments about specific personalities and brands to help develop brand ambassador strategies.
Access to key ONSIDE industry benchmarks, including:
✔ Sponsorship Awareness and Affinity Norms
Through ONSIDE's research studies in sports and non-sports sponsorship categories, public sentiments and sponsorship performance indicators have been tracked for numerous sponsorships across a wide variety of platforms from 2015 through 2025. This has built a database of almost 2,000 data points across 30 platforms for almost 200 sponsors.
✔ Fandom Norms
For over a decade, ONSIDE has tracked fandom across more than 30 sports and entertainment properties, delivering insights into fan growth and detailed demographic profiles for each sport and entertainment category.
✔ Activation Alerts
ONSIDE identity best-in-class activations from elite sports to grassroots in all sporting disciplines and across non-sport. Drawing on a data bank of more than 5,000 activation case studies spanning sport, entertainment, CSR and EDI, ONSIDE provide advice on sponsorship activation strategy and provides actionable next steps to brands.
✔ News Monitors
ONSIDE monitor sporting trends, sponsorship news and macroeconomic developments to provide daily updates on local and global stories that matter in the sponsorship landscape. This enables clients to stay informed quickly and efficiently, while reducing the time spent on desk research.
Intelligence is delivered on an ongoing basis and by a quarterly debrief.
