Survey shows huge financial impact health crisis has had on Irish sport
Extra.ie, June 11th 2020, Nathan Whelan
Research consultants ONSIDE have -conducted a survey to show the huge financial impact the health crisis had on Irish sport.
While sport is shaping up for a comeback, albeit behind closed doors, fans remain optimistic.
However, those who invest large amounts of money in Irish sport were asked for their opinion on its recovery.
ONSITE CEO John Trainor had his say on the financial impact this pandemic had on Irish sport.
ONSIDE conducted a COVID-19 Sports Impact Monitor survey for the 104 members of the ‘Sport for Business’ community.
The report covers both the concerns and challenges that Sports governing bodies, sponsors and broadcasters face today — among other things.
Results found that 9 in 10 members believe all sporting events should proceed, either behind closed doors (53%) or with a reduced capacity (35%) for the remainder of the year.
Irish sport is expected to return behind closed doors results from an ONSIDE survey found. Pic: Stephen McCarthy/Sportsfile
Other results found that just 7% of sponsors are considering dropping out of deals due to the impact of the pandemic, while one in four rights-holders fear losing a partner.
Industry stakeholders named managing relationships with sponsors as the fastest growing challenge for them – an issue for 59% of the sector compared to 38% last month.
Meanwhile, over half of all surveyed strongly agree that their organisation would be interested in supporting Women’s Sport & 3 in 4 agree it has a strong future post COVID-19.
Finally, two in three of professionals quizzed see a positive recovery in Irish sport within two years.
ONSIDE CEO John Trainor said: ‘There may still be a lot to play for in 2020 as 3 in 4 expect to see events such as the League of Ireland and Irish international fixtures going ahead later this year.’
