Marketing professionals say local Irish sponsors beat international brands in summer of sport

Marketing professionals say local Irish sponsors beat international brands in summer of sport

Local, rather than global, sponsors were the big winners of this summer's major sporting events, according to a survey of Ireland's marketing professionals by consultants ONSIDE.

Irish brands splash the cash as sponsorship deals set to hit record levels this year

Irish brands splash the cash as sponsorship deals set to hit record levels this year

Worth an estimated €158m a year, the Irish sponsorship industry provides a much needed financial lifeline to a wide variety of sporting, cultural and educational organisations the length and breadth of Ireland.

Marketing Institute of Ireland Q&A With Onside: Sponsorship In 2016

Marketing Institute of Ireland Q&A With Onside: Sponsorship In 2016

Over the past decade, sponsorship consulting firm ONSIDE has polled sponsors and rights holders as part of its annual Irish Sponsorship Industry Survey, a unique benchmark of the marketplace in Ireland built from the perspectives of those who are most involved in the industry. The MII speaks with ONSIDE CEO and Founder, John Trainor, to get a sense of last year’s findings. 

ONSIDE Irish Sponsorship Industry Survey 2016

ONSIDE Irish Sponsorship Industry Survey 2016

ONSIDE is committed to informed sponsorship practice and, through our annual Irish Sponsorship Industry Survey, has established a trusted benchmark of the marketplace in Ireland.

By surveying both sponsors and rights holders across the country, our research provides a thorough understanding about current sponsorship practice, key issues facing practitioners, and predictions for the industry in 2016.

IRISH RUGBY STARS VICTORIOUS IN PUBLIC SUPPORT

IRISH RUGBY STARS VICTORIOUS IN PUBLIC SUPPORT

More than a year post retirement. Brian O’Driscoll has retained his number 1 status on Ireland’s most admired sports personality list, while Ireland captain Paul O’Connell made most gains in terms of public admiration of all Irish sports stars this year, according to the latest Onside StarTrack 2015, by sponsorship consultants Onside. 

'Wise Up’ survey finds school support is key for women in sport

'Wise Up’ survey finds school support is key for women in sport

“What women’s sport particularly needs is that it is seen as important,” said former world athletics champion Sonia O’Sullivan at the launch of a new study commissioned by Liberty Insurance as part of a series of initiatives to map “clearer paths” towards greater participation of women in sport.

4 Ways Stadium Hospitality Technology Is Defending The Live Event

4 Ways Stadium Hospitality Technology Is Defending The Live Event

This year’s Super Bowl had 114.4 million viewers, making it the most-watched TV broadcast in history; television has clearly mastered the art of broadcasting sports games for the comfort of the living room.

Could driverless tech save F1?

Could driverless tech save F1?

Formula One is supposed to represent the future of automotive technology, with racing circuits used as laboratories. Love it or hate it - and most petrol-heads hate it - driverless technology is currently looking like the future of automotive. But it could also be the saving of the sport.

Champions Cup will begin next month despite no main sponsorship deal

Champions Cup will begin next month despite no main sponsorship deal

The inaugural Champions Cup will kick off next month without all its major sponsors in place, one of the new European competition's key architects has admitted

Marketing’s Potent Weapon

Marketing’s Potent Weapon

Sponsorship is often the unsung hero of the marketing universe but with brands trying to make the most out of their budgets, it is becoming an increasingly popular and important part of the overall marketing mix. John McGee talks to John Trainor of Onside Sponsorship  about Ireland's €124m sponsorship market.

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