olympics

Olympics is a ‘Sponsorship Marathon’ with more brands in the running for gold at Rio

Olympics is a ‘Sponsorship Marathon’ with more brands in the running for gold at Rio

Coca-Cola, Nike and McDonald’s again have one foot on the podium as the potential big winners ahead of the 2016 Rio Olympics—but the competition for hearts and minds has intensified, ONSIDE’s latest leg of long-running sponsorship effectiveness intelligence shows.

Olympic Sponsors Pay Almost $200 Million to Back Torch Tour

Olympic Sponsors Pay Almost $200 Million to Back Torch Tour

Coca-Cola Co. is leading three sponsors of the Olympic torch relay that will cross Brazil’s 26 states before arriving at 2016 host Rio de Janeiro.

Rio 2016 sponsorship sales to surpass 2012 Olympics, organizers say

Rio 2016 sponsorship sales to surpass 2012 Olympics, organizers say

Organizers of the 2016 Olympics in Rio de Janeiro said Wednesday they have matched the domestic sponsorship revenues for the 2012 Games and expect to surpass London's total with almost two years to go.

Mondelez Ireland extends sponsorship of Paralympics Ireland by three years

Mondelez Ireland extends sponsorship of Paralympics Ireland by three years

Owner of brands including Cadbury Mondelez Ireland has extended its sponsorship of Paralympics Ireland three years until March 2017, taking it beyond the next Paralympic Games in 2016.