With 8 in 10 sponsors in Ireland considering acquiring new sponsorship rights in 2018, the Irish Sponsorship market is set to grow by 12% to a new high of €201m in 2018, according to the annual ONSIDE Irish Sponsorship Industry Survey.
The Bord Gáis Energy Irish Book Awards celebrates and promotes Irish writing and this year ONSIDE is proud partner of the Non-fiction Book of the Year. The awards together a huge community passionate about books – readers, authors, booksellers, publishers and librarians – recognise and celebrate the very best of Irish writing talent.
ONSIDE and the Marketing Institute invited its members to 'Who Won the Summer of Sponsorship' in 2017. The event examined the changing sponsorship landscape and explored how brands have reinvented popular platforms to achieve new success, while also looking at the opportunities and challenges for sponsorship games plans in 2018.