The biggest Irish names are banking over €100,000 per deal in celebrity endorsements as they get more proactive in aligning with brands. Major sports personalities are earning over €100,000 per sponsorship deal in Ireland as celebrity endorsements rise further in popularity.
In the face of economic uncertainty, 1 in 2 sponsors in Ireland are planning to increase their spend on sponsorship in 2019, fuelling an Irish Sponsorship market that is set to grow by 11% to €226m in 2019, according to the annual ONSIDE Irish Sponsorship Industry Survey from sponsorship experts ONSIDE.
Buoyed by an historic 2018 for Irish Rugby, Vodafone has topped the league of Ireland’s most appealing sports sponsors overall among Irish adults for Q4 2018, while Autumn Series sponsors Guinness achieved its strongest performance since Q1 2016, according to new research by sponsorship consultants ONSIDE.
In what was a busy sporting summer of FIFA soccer, hockey world cups and an historic haul of Irish athletes achieving podium success, 6 of the Top 10 stand-out sponsors of Summer 2018 revealed by sponsorship consultants ONSIDE and the MII at a major business of sponsorship conference this week were GAA sponsors.
Interested in learning about what consumers, thought leaders, and your industry peers think were the highs and lows of this past summer of sponsorship? Then join us for another insightful marketing breakfast in partnership with ONSIDE as we examine the changing landscape of Irish sponsorship in 2018.
The Bord Gáis Energy Irish Book Awards celebrates and promotes Irish writing and this year ONSIDE is proud partner of the Non-fiction Book of the Year. The awards together a huge community passionate about books – readers, authors, booksellers, publishers and librarians – recognise and celebrate the very best of Irish writing talent.
ONSIDE and the Marketing Institute invited its members to 'Who Won the Summer of Sponsorship' in 2017. The event examined the changing sponsorship landscape and explored how brands have reinvented popular platforms to achieve new success, while also looking at the opportunities and challenges for sponsorship games plans in 2018.