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WILL IRELAND AND THE UK CATCH UP WITH OTHER MAJOR COUNTRIES ON ESPORTS SPONSORSHIP?

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WILL IRELAND AND THE UK CATCH UP WITH OTHER MAJOR COUNTRIES ON ESPORTS SPONSORSHIP?

Is esports any different from traditional sports properties?

Esports - competitive video gaming played at a professional level – depends on many of the same income streams as traditional sports. Sponsorship, media rights and attendance are all important contributors. This means that, just like traditional sports, some esports properties have suffered during the pandemic.

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ONSIDE 20 Fast Facts for the Rugby World Cup Japan 2019 - Part 2

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A lot has happened in the first 3 weeks both on and off the pitch as this remarkable Rugby World Cup continues to gather momentum. World Rugby registered 654 million video views on its Rugby World Cup social channels over the first fortnight of Japan 2019, this alone has already surpassed the 400 million total video views achieved during the previous Rugby World Cup in England in 2015!

Paris Saint-Germain is temporarily swapping its sponsor on jerseys for ‘Je Suis Paris’

Paris Saint-Germain is temporarily swapping its sponsor on jerseys for ‘Je Suis Paris’

When French Ligue 1 team Paris Saint-Germain plays two matches on Wednesday 24th and Saturday 29 November, they will no longer be repping Emirates Airlines, but the people of Paris.

MLS announces partnership with Audi, including presenting sponsorship of MLS Cup Playoffs

MLS announces partnership with Audi, including presenting sponsorship of MLS Cup Playoffs

Audi and Major League Soccer on Friday announced a multi-year partnership agreement that, commencing with the 2015 MLS season, makes Audi the Official Automotive Partner of MLS. As part of the partnership, Audi becomes the presenting sponsor of the MLS Cup Playoffs.

Casillero del Diablo sponsors Sky Movies

Casillero del Diablo sponsors Sky Movies

CyT hopes to reach 44 million consumers with a yearlong TV ad campaign for Casillero del Diablo that will run on Sky Movies, Sky 1 and Sky Living from March.

Emirates rebrands tennis’s Australian swing

Emirates rebrands tennis’s Australian swing

Emirates Airline has signed a multi-year deal to sponsor the Australian Open tennis tournament and a number of preceding events in the country.

Westons Cider Sponsors The Cheltenham Jazz Festival

Westons Cider Sponsors The Cheltenham Jazz Festival

Westons Cider have announced that their brand Henry Westons will once again be the ‘Official Cider of the Cheltenham Jazz Festival’ as it enters into the third year of its sponsorship deal

New Zealand Rugby and UNICEF announce new international partnership for children

New Zealand Rugby and UNICEF announce new international partnership for children

New Zealand Rugby (NZR) and UNICEF today announced an international partnership which will see the All Blacks, and all other New Zealand Rugby teams, support UNICEF’s work in improving the lives of children and communities around the world.

England Cricket Secures Hardys as Official Wine Partner

England Cricket Secures Hardys as Official Wine Partner

Australian wine producer Hardys has been revealed as England Cricket's Official Wine partner, the England and Wales Cricket Board have announced today.

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