Liberty Insurance among the Irish Winners at European Sponsorship Awards

Liberty Insurance among the Irish Winners at European Sponsorship Awards

Liberty Insurance, Electric Ireland and An Post walked away with three of the top awards at the 2014 European Sponsorship Association (ESA) Excellence Awards in London.

Casillero del Diablo sponsors Sky Movies

Casillero del Diablo sponsors Sky Movies

CyT hopes to reach 44 million consumers with a yearlong TV ad campaign for Casillero del Diablo that will run on Sky Movies, Sky 1 and Sky Living from March.

Dolphins Debut New Twitter-Based Beer-Delivery System At Season Finale

Dolphins Debut New Twitter-Based Beer-Delivery System At Season Finale

The Dolphins are testing a new in-seat delivery system where fans can order beers by sending a Twitter message through their mobile devices. Tweet-a-Beer, the name of the system, is a joint effort between the Dolphins, their concessionaire Centerplate, Anheuser-Busch, Twitter and tech vendor Appetize. 

Ryanair to sponsor final day of Leopardstown Christmas Festival 2014

Ryanair to sponsor final day of Leopardstown Christmas Festival 2014

Ryanair has announced its continued sponsorship of the final day of the Leopardstown Christmas Festival, which will feature three Ryanair races, including the highlight Grade 1 ‘Ryanair Hurdle’.

PowaTag goes live at Twickenham Stadium

PowaTag goes live at Twickenham Stadium

This week will see fans at Twickenham Stadium given the opportunity to pre-order food and drink with a tap of their phone, as mobile commerce solution PowaTag goes live at the national rugby venue.

Emirates rebrands tennis’s Australian swing

Emirates rebrands tennis’s Australian swing

Emirates Airline has signed a multi-year deal to sponsor the Australian Open tennis tournament and a number of preceding events in the country.

Could driverless tech save F1?

Could driverless tech save F1?

Formula One is supposed to represent the future of automotive technology, with racing circuits used as laboratories. Love it or hate it - and most petrol-heads hate it - driverless technology is currently looking like the future of automotive. But it could also be the saving of the sport.

Champions Cup will begin next month despite no main sponsorship deal

Champions Cup will begin next month despite no main sponsorship deal

The inaugural Champions Cup will kick off next month without all its major sponsors in place, one of the new European competition's key architects has admitted

Marketing’s Potent Weapon

Marketing’s Potent Weapon

Sponsorship is often the unsung hero of the marketing universe but with brands trying to make the most out of their budgets, it is becoming an increasingly popular and important part of the overall marketing mix. John McGee talks to John Trainor of Onside Sponsorship  about Ireland's €124m sponsorship market.

Continental becomes major sponsor of women’s soccer in Ireland

Continental becomes major sponsor of women’s soccer in Ireland

Tyre brand Continental has agreed a sponsorship deal with the Football Association of Ireland (FAI) to become an official partner of women’s soccer.

Talbot Hotel Group Extends Horse Show Sponsorship

Talbot Hotel Group Extends Horse Show Sponsorship

The Talbot Hotel Group has announced plans to continue their partnership with the Royal Dublin Society and 2014 Discover Ireland Dublin Horse Show. The annual event runs from August 6th-10th and is one of the largest international show jumping events in the world this year.

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