INTELLIGENCE

We are built on Intelligence.  We are interested in facts and we have a bank of high quality data, reports and experience that provides trusted independent insights and guidance to some of the best sponsors in Europe. Our reason for being is to support smarter sponsorship and we do that through intelligence.

 

ONSIDE REPORTS

ONSIDE Irish Sponsorship Industry Report 2024

An annual report on the sponsorship landscape in Ireland, with insights from the industry’s leading practitioners. Read more HERE

ONSIDE Star Track 2023

In 2023, Johnny Sexton, Ryan Tubridy, and Bono emerged as top stars in their respective domains of sport and entertainment, clinching the top three spots as the most admired Irish stars in Ireland. Read more HERE

ONSIDE Sports Impact Monitor - Wave 6

In collaboration with Sport for Business, ONSIDE investigated the latest concerns and challenges that sports sponsors, rights holders and agencies in Ireland face entering H2 2023. Read more HERE.

ONSIDE Irish Sponsorship Industry Report 2023

An annual report on the sponsorship landscape in Ireland, with insights from the industry’s leading practitioners. Read more HERE.

ONSIDE Star Track 2022

Katie Taylor, Ryan Tubridy and Bono topped their respective fields in sport and entertainment, and collectively made up the top 3 most admired Irish stars overall in Ireland in 2022, Read more HERE.

ONSIDE Irish Sponsorship Industry Report 2022

An annual report on the sponsorship landscape in Ireland, with insights from the industry’s leading practitioners. Read more HERE.

QUARTERLY SPONSORSHIP REVIEW Q1 2022

An ongoing quarterly study tracking public and industry spend and performance indicators across sports, entertainment and other sponsorship platforms. Read more HERE.

Who Won Sponsorship Series 2021 Research

In collaboration with Marketing Institute of Ireland, ONSIDE investigated Ireland’s marketing industry stakeholders to determine the most impactful sponsorships of 2021. Request the research HERE.

 

To request a copy of one of our latest reports, please drop us a line at info@onside.ie.

 

ONSIDE VIDEOS

For the release of the third wave of the ONSIDE Covid-19 Sports Impact Monitor, ONSIDE Founder and CEO John Trainor sat down with Sport for Business’ Rob Hartnett to discuss the findings.

An overview highlighting some of the key findings from the latest ONSIDE Quarterly Sponsorship Review for Q2 of 2020 – brought to you by our very own ONSIDE experts working from home!

Rob Hartnett is joined by John Trainor of Onside to discuss the findings of the second wave of research into the thoughts of the Sports and Sponsorship industry in Ireland three months into the impact of COVID-19.

ONSIDE Founder and CEO John Trainor in conversation with Sport for Business' Rob Hartnett on the launch of the first wave of the ONSIDE Covid-19 Sports Impact Monitor.

A recap of the incredible event, engaging speakers, key takeaways and insights learned at ‘Who Won Sponsorship Series 2019.’

 

An overview of some of the key takeaways and insights from 'Who Won the Summer of Sponsorship 2018?'


ONSIDE NEWS

ONSIDE TWITTER

 

ONSIDE IN THE MEDIA

John Trainor Discusses the Irish Sponsorship Landscape on The PersuadersDublin City fm (The Persuaders), 29 Jan, 2021

John Trainor Discusses the Irish Sponsorship Landscape on The Persuaders

Dublin City fm (The Persuaders), 29 Jan, 2021

Survey shows huge financial impact health crisis has had on Irish sportExtra.ie (Nathan Whelan), June 11, 2020

Survey shows huge financial impact health crisis has had on Irish sport

Extra.ie (Nathan Whelan), June 11, 2020

Sports sector survey finds more support for closed doors than limited crowdsIrish Examiner (Brendan O'Brien), 9 June, 2020

Sports sector survey finds more support for closed doors than limited crowds

Irish Examiner (Brendan O'Brien), 9 June, 2020

Long Term Confidence but Shorter Term Pain LikelySport For Business, 8 June, 2020

Long Term Confidence but Shorter Term Pain Likely

Sport For Business, 8 June, 2020

Irish sports industry supports events taking place behind closed doors, survey findsIrish Mirror (Robert Hynes), 9 June, 2020

Irish sports industry supports events taking place behind closed doors, survey finds

Irish Mirror (Robert Hynes), 9 June, 2020

4 in 10 support full return to live sport this yearExtra.ie (George Morahan), May 25, 2020

4 in 10 support full return to live sport this year

Extra.ie (George Morahan), May 25, 2020

Rugby crowds unlikely in 2020 but matches need to be playedThe Irish Times (Gerry Thornley), May 23, 2020

Rugby crowds unlikely in 2020 but matches need to be played

The Irish Times (Gerry Thornley), May 23, 2020

Support Grows For Holding Sporting Events Behind Closed Doors According to OnsideAdWorld, May 22, 2020

Support Grows For Holding Sporting Events Behind Closed Doors According to Onside

AdWorld, May 22, 2020

Large number of people won't attend Irish sports events until vaccine is availableIrish Mirror (Trevor Quinn), May 21, 2020

Large number of people won't attend Irish sports events until vaccine is available

Irish Mirror (Trevor Quinn), May 21, 2020

Sponsors Urged to Continue Backing Sporting & Cultural EventsAdWorld, April 24, 2020

Sponsors Urged to Continue Backing Sporting & Cultural Events

AdWorld, April 24, 2020

Irish fans believe sponsors should keep supporting their favourite teams, survey saysExtra.ie (Martin Healy), April 23, 2020

Irish fans believe sponsors should keep supporting their favourite teams, survey says

Extra.ie (Martin Healy), April 23, 2020

Fans split on idea of sports events behind closed doorsIrish Examiner (Brendan O'Brien), April 20, 2020

Fans split on idea of sports events behind closed doors

Irish Examiner (Brendan O'Brien), April 20, 2020

 
Sponsorships fall as consumers cautious on return to eventsThe Independent (Samantha McCaughren), April 19, 2020

Sponsorships fall as consumers cautious on return to events

The Independent (Samantha McCaughren), April 19, 2020

Sponsorship Concerns Dog the Sports Industry According to New SurveyAdWorld, 17 April 2020

Sponsorship Concerns Dog the Sports Industry According to New Survey

AdWorld, 17 April 2020

Optimism Over Sports Sector RecoverySport For Business, 16 April 2020

Optimism Over Sports Sector Recovery

Sport For Business, 16 April 2020

Where Will Sponsorship Activate in 2020?Sport For Business, 15 April 2020

Where Will Sponsorship Activate in 2020?

Sport For Business, 15 April 2020

 
Revealing Headline Results of Covid-19 Sports Impact MonitorSport For Business, 14 April 2020

Revealing Headline Results of Covid-19 Sports Impact Monitor

Sport For Business, 14 April 2020

Sponsorship growth to slow to 8% in 2020: ONSIDEEuropean Sponsorship Association, 20 January 2020

Sponsorship growth to slow to 8% in 2020: ONSIDE

European Sponsorship Association, 20 January 2020

Irish sponsorship market valued at €224m after 10% boost in 2019Extra.ie, 5 November 2020 (George Morahan)

Irish sponsorship market valued at €224m after 10% boost in 2019

Extra.ie, 5 November 2020 (George Morahan)

Sponsorship growth to slow in 2020 as viewing trends and consumer issues shiftThe Independent (Samantha McCaughren), January 19, 2020

Sponsorship growth to slow in 2020 as viewing trends and consumer issues shift

The Independent (Samantha McCaughren), January 19, 2020

 
Lowry’s glory helps golf come out swinging in sponsorship stakesBusiness Post (Elaine O'Regan) November 25, 2019

Lowry’s glory helps golf come out swinging in sponsorship stakes

Business Post (Elaine O'Regan) November 25, 2019

Stars shine a light on lucrative sponsorship dealsSunday Independent (Michael Cogley), September 29, 2019

Stars shine a light on lucrative sponsorship deals

Sunday Independent (Michael Cogley), September 29, 2019

2019 Sponsorship Winners to Be Unveiled at Onside Hosted EventAdWorld, September 27, 2019

2019 Sponsorship Winners to Be Unveiled at Onside Hosted Event

AdWorld, September 27, 2019

Who has been the biggest winner of Irish Sponsorship 2019?Sport For Business, September 24, 2019

Who has been the biggest winner of Irish Sponsorship 2019?

Sport For Business, September 24, 2019

 
Sponsorship issues to be discussed in NovemberMarketing.ie, September 24, 2019

Sponsorship issues to be discussed in November

Marketing.ie, September 24, 2019

Sponsor Clashes and Broadcast RisksSport For Business, November 22, 2019

Sponsor Clashes and Broadcast Risks

Sport For Business, November 22, 2019

AIB & Vodafone Win A Game Changing Decade For SponsorshipAdWorld, November 22, 2019

AIB & Vodafone Win A Game Changing Decade For Sponsorship

AdWorld, November 22, 2019

Vodafone Rugby and AIB GAA top sponsorshipsMarketing.ie, November 22, 2019

Vodafone Rugby and AIB GAA top sponsorships

Marketing.ie, November 22, 2019

Vodafone, AIB and Guinness Emerge on TopSpor For Business, November 21, 2019

Vodafone, AIB and Guinness Emerge on Top

Spor For Business, November 21, 2019

Sponsor Plaudits For AIB And VodafoneBizPlus, November 20, 2019

Sponsor Plaudits For AIB And Vodafone

BizPlus, November 20, 2019

The multi-billion euro business of the Rugby World CupRTE News (Brian Finn), September 15, 2019

The multi-billion euro business of the Rugby World Cup

RTE News (Brian Finn), September 15, 2019

As the World Cup looms, Irish rugby's in a field of its ownThe Independent (John McGee), September 8, 2019

As the World Cup looms, Irish rugby's in a field of its own

The Independent (John McGee), September 8, 2019