Taylor took outright No.1 position in the latest ONSIDE STAR TRACK 2017 research, followed by Conor McGregor and Brian O'Driscoll. Outside of sport, Ryan Tubridy retains the number one status as the most admired television or radio personality.
Over the past decade, sponsorship consulting firm ONSIDE has polled sponsors and rights holders as part of its annual Irish Sponsorship Industry Survey, a unique benchmark of the marketplace in Ireland built from the perspectives of those who are most involved in the industry. The MII speaks with ONSIDE CEO and Founder, John Trainor, to get a sense of last year’s findings.
ONSIDE is committed to informed sponsorship practice and, through our annual Irish Sponsorship Industry Survey, has established a trusted benchmark of the marketplace in Ireland.
By surveying both sponsors and rights holders across the country, our research provides a thorough understanding about current sponsorship practice, key issues facing practitioners, and predictions for the industry in 2016.
Conor McGregor’s UFC showdown with Jose Aldo is estimated to rake in more than €91 million – before a punch is even thrown. The hugely anticipated clash for the world featherweight championship belt is set to be beamed into at least 1.4million homes worldwide, at a pay-per-view average cost of €54. That puts the take from television screenings alone at a monster €77m.
More than a year post retirement. Brian O’Driscoll has retained his number 1 status on Ireland’s most admired sports personality list, while Ireland captain Paul O’Connell made most gains in terms of public admiration of all Irish sports stars this year, according to the latest Onside StarTrack 2015, by sponsorship consultants Onside.