TAYLOR TOPS MOST ADMIRED IRISH SPORTS PERSONALITY

TAYLOR TOPS MOST ADMIRED IRISH SPORTS PERSONALITY

Taylor took outright No.1 position in the latest ONSIDE STAR TRACK 2017 research, followed by Conor McGregor and Brian O'Driscoll. Outside of sport, Ryan Tubridy retains the number one status as the most admired television or radio personality.

Rugby sponsorship expected to grow as RBS deal ends

Rugby sponsorship expected to grow as RBS deal ends

The 14-year sponsorship by RBS of the Six Nations came to an end this weekend, but investment by businesses in rugby is expected to remain buoyant. Sponsorship spend in rugby has grown by an estimated 30pc in Europe over the past five years, according to sponsorship consultants ONSIDE.
 

Taylor and O’Driscoll are Ireland’s most admired athletes

Taylor and O’Driscoll are Ireland’s most admired athletes

Boxer Katie Taylor – who last week turned professional – is Ireland’s most admired athlete according to a new survey.  Taylor and retired rugby star Brian O’Driscoll were tied in the top spot in a survey by sports research consultancy firm ONSIDE.

Marketing professionals say local Irish sponsors beat international brands in summer of sport

Marketing professionals say local Irish sponsors beat international brands in summer of sport

Local, rather than global, sponsors were the big winners of this summer's major sporting events, according to a survey of Ireland's marketing professionals by consultants ONSIDE.

Olympics is a ‘Sponsorship Marathon’ with more brands in the running for gold at Rio

Olympics is a ‘Sponsorship Marathon’ with more brands in the running for gold at Rio

Coca-Cola, Nike and McDonald’s again have one foot on the podium as the potential big winners ahead of the 2016 Rio Olympics—but the competition for hearts and minds has intensified, ONSIDE’s latest leg of long-running sponsorship effectiveness intelligence shows.

Coca-Cola most appealing Euro 2016 sponsor to Irish

Coca-Cola most appealing Euro 2016 sponsor to Irish

No whistles have yet been blown but, in the lead-up to Euro 2016, Coca-Cola is proving the sponsor with the most appeal to the Irish public, according to sponsorship consultants Onside.

Irish brands splash the cash as sponsorship deals set to hit record levels this year

Irish brands splash the cash as sponsorship deals set to hit record levels this year

Worth an estimated €158m a year, the Irish sponsorship industry provides a much needed financial lifeline to a wide variety of sporting, cultural and educational organisations the length and breadth of Ireland.

Brewing up a storm: why Euro 2016 is the big winner this year

Brewing up a storm: why Euro 2016 is the big winner this year

John Trainor of Onside says there is far more brand interest in Euro 2016 than there was in the tournament four years ago - one few Irish football fans care to remember, considering the abject performances of Giovanni Trapattoni's side in the three heavy defeats.

Marketing Institute of Ireland Q&A With Onside: Sponsorship In 2016

Marketing Institute of Ireland Q&A With Onside: Sponsorship In 2016

Over the past decade, sponsorship consulting firm ONSIDE has polled sponsors and rights holders as part of its annual Irish Sponsorship Industry Survey, a unique benchmark of the marketplace in Ireland built from the perspectives of those who are most involved in the industry. The MII speaks with ONSIDE CEO and Founder, John Trainor, to get a sense of last year’s findings. 

ONSIDE Irish Sponsorship Industry Survey 2016

ONSIDE Irish Sponsorship Industry Survey 2016

ONSIDE is committed to informed sponsorship practice and, through our annual Irish Sponsorship Industry Survey, has established a trusted benchmark of the marketplace in Ireland.

By surveying both sponsors and rights holders across the country, our research provides a thorough understanding about current sponsorship practice, key issues facing practitioners, and predictions for the industry in 2016.

Conor McGregor's showdown with Jose Aldo estimated to make €91 MILLION - even before a punch is thrown

Conor McGregor's showdown with Jose Aldo estimated to make €91 MILLION - even before a punch is thrown

Conor McGregor’s UFC showdown with Jose Aldo is estimated to rake in more than €91 million – before a punch is even thrown.  The hugely anticipated clash for the world featherweight championship belt is set to be beamed into at least 1.4million homes worldwide, at a pay-per-view average cost of €54.  That puts the take from television screenings alone at a monster €77m.

Boxing clever: McGregor packs a punch for sponsors

Boxing clever: McGregor packs a punch for sponsors

THE UFC featherweight champion Conor McGregor has become one of the top 10 most admired
sports personalities in the country, according to research by consultants Onside Sponsorship.

IRISH RUGBY STARS VICTORIOUS IN PUBLIC SUPPORT

IRISH RUGBY STARS VICTORIOUS IN PUBLIC SUPPORT

More than a year post retirement. Brian O’Driscoll has retained his number 1 status on Ireland’s most admired sports personality list, while Ireland captain Paul O’Connell made most gains in terms of public admiration of all Irish sports stars this year, according to the latest Onside StarTrack 2015, by sponsorship consultants Onside.