The Dolphins are testing a new in-seat delivery system where fans can order beers by sending a Twitter message through their mobile devices. Tweet-a-Beer, the name of the system, is a joint effort between the Dolphins, their concessionaire Centerplate, Anheuser-Busch, Twitter and tech vendor Appetize.
Sponsorship is often the unsung hero of the marketing universe but with brands trying to make the most out of their budgets, it is becoming an increasingly popular and important part of the overall marketing mix. John McGee talks to John Trainor of Onside Sponsorship about Ireland's €124m sponsorship market.
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