ESA 2015 Shortlist

The shortlist for this year’s ESA Excellence Awards has been announced.
Showcasing the best that the sponsorship industry has to offer, the shortlist includes a range of national and global brands, with campaigns that cut across sport and community through to entertainment and culture.

The shortlist is below:


Arts & Culture Sponsorship Award
– Coutts, the National Portrait Gallery & Grayson Perry: Who Are You?
– Dave’s Leicester Comedy Festival 2015
– KPN – Late Rembrandt exhibition campaign 2015
– Moving Mesdag – Samsung Curved S-UHD Television

B2B Activation Award
– GB Taekwondo Hill Dickinson – Reinvigorating Staff & Driving Revenues within Law
– Lexar by Micron – FIA World Rally Championship
– Lloyds Bank & Bank of Scotland Social Entrepreneurs Programme
– TCS Amsterdam Marathon 2014

Best Use of Digital
– Citroën #ParkingHero
– Evian #wimblewatch; bringing a new spin to Wimbledon
– Marriott Hotels #ReuniteMeWith
– Microsoft Lumia Music
– Tata Communications Formula 1 Connectivity Innovation Prize
– The Royal Bank of Canada V Series’ Digital Performance Pathway

Best Use of Hospitality Activation
– Barclaycard presents British Summer Time Hyde Park
– Lexar by Micron – FIA World Rally Championship
– McDonald’s – FA Community Awards
– Nissan UEFA Champions League Final Hospitality Experience

Best Use of Insight
– DANSE British Fashion Council
– Octagon The Passion Shift™
– SAP World Cup Winning Partnership with the DFB

Best Use of Integrated Marketing
– Barclays Premier League 2014_15 Trophy Presentation
– Budweiser Dream Goal
– SuperSubs – Recruiting For The Royal Navy in Real-Time
– Tennent’s Lager T in the Park

Best Use of PR
– British Gas SwimBritain
– Cooper Tires Precision Challenge
– Electric Ireland GAA All-Ireland Minor Championships #ThisIsMajor
– Tennent’s Lager T in the Park
– Under Armour Powers Andy Murray To The Next Level

Best Use of Social Media
– Aer Lingus Official Airline to the Irish Rugby Team
– Barclays Spirit of the Game Heroes
– EE The Wembley Cup
– Electric Ireland Electric Picnic 2015 #90sPowerParty

CSR or Community Sponsorship Award
– Delta Lloyd Optimist on Tour
– Electric Ireland Darkness into Light
– Kellogg’s Masterbrand CSR Campaign
– Royal Bank of Scotland Tennis on the Road
– The FA Mars Just Play Programme
– Yorkshire Bank Bike Libraries

Employee Engagement Award
– Barclaycard British Summer Time Hyde Park
– Dixons Carphone Race To Stores
– Halifax The Big Lunch
– Nissan’s UCL 5-a-side tournament

Live Music Sponsorship or Activation Award
– Barclaycard presents British Summer Time Hyde Park
– Electric Ireland’s Sponsorship of Electric Picnic 2015 – #90sPowerParty
– Jägermeister – The JägerHaus
– Tennent’s Lager T in the Park

Mass Participation Sponsorship or Event Award
– Buxton Water #WithYouAlltheWay – London Marathon 2015 Sponsorship
– Cinema First – Into Film Festival 2014
– Sheilas’ Wheels and Macmillan Cancer Support’s NIGHT IN FOR MACMILLAN
– Vhi Women’s Mini Marathon 2015

Media Sponsorship Award
– Casio A Precision Partnership
– Morrison’s It’s Beginning To Look A Lot Like Christmas
– X-MEN FM – Global Radio

Multi-National Award
– Infiniti Performance Engineering Academy
– Johnnie Walker Join the Pact 2014-2015
– MasterCard UEFA Champions League Sponsorship 2014/15
– Microsoft Lumia Music

Rights Holder Achievement Award
– Limelight Sports The Ultimate Corporate Cycling Experience
– Panorama Mesdag Museum – Moving Mesdag
– Wales Rally GB – Utilising Sponsorship to Secure the Future of a Legacy
– What Car Awards – Rewarding amazing sustainability in sponsorship

Sport Sponsorship Award
– Aer Lingus – Official Airline of the Irish Rugby Team
– British Gas’ sponsorship of British Swimming
– Electric Ireland’s sponsorship of the GAA All-Ireland Minor Championships #ThisIsMajor
– Evian #wimblewatch – Bringing a New Spin to Wimbledon
– Jaguar #FeelWimbledon
– SAP’s World Cup Winning Partnership with the DFB