Alcohol giant Lion Nathan is the latest corporate to pull the plug on greyhound racing.
The company confirmed today it has withdrawn all its sponsorship from the sport nationally in the wake of the horrific live baiting scandal that has rocked the industry.
Iconic South Australian beer West End has been a longstanding supporter of greyhound racing in this state and held the naming rights to feature races like the West End Distance Championship and the West End Anniversary Cup.
However, that association has been brought to an end with company representatives painting over the signage at Angle Park yesterday.
The vision from last week's Four Corners report — where helpless rabbits, possums and piglets were tied to lures by trainers then attacked and killed — has brought greyhound racing to its knees and companies have decided they can't afford to be associated with such barbaric practices.
"Following the ABC TV investigation into greyhound racing in Australia, Lion withdrew its sponsorship and branding arrangements related to greyhound racing across the country," A Lion spokeswoman said.
"As a result, we removed the West End signage from the greyhound track in South Australia and have withdrawn our naming rights from future races.
"The welfare of animals is important to us, and we recognise the community's concern. We do not condone any activities where the treatment or depiction of animals breaches community standards."
Lion Nathan has followed in the footsteps of other major sponsors who also dropped their support nationally, including Macro Meats and Schweppes.