Dublin Fringe Festival today announced that Tiger Beer is become the new title sponsor of one of the biggest annual events in the country, in what will be a brand new and exciting partnership — Tiger Dublin Fringe. Celebrating its 20th year, the festival will take place from September 5 – 20 hosting events in more than 40 venues across Dublin city and can now show even greater courage with its new name.
Speaking on the announcement the new Festival Director Kris Nelson stated “We’re thrilled to be embarking on this partnership with Tiger. We’re delighted to work with them – as a company they wholeheartedly understand and support Fringe’s innovative and adventurous spirit. Their involvement with Fringe helps us support the ambitions of Ireland’s incredible artists and offer a fantastic twentieth edition of Fringe to our audiences. We’re really looking forward to offering our audiences the chance to discover and explore the country’s most exciting multi-disciplinary festival and very best art party with the support of Tiger.”
Sharon Walsh, Heineken Ireland Marketing Director, commented, “Tiger is a champion of the arts globally, and we have found our perfect partner with Dublin Fringe Festival. In Ireland, we are a nation of explorers and innovators, and whether it’s in Dublin or Singapore, we like to use our instinct and tap into the pulse of local creativity. Tiger Dublin Fringe is the cultural highlight of the year and celebrates the importance of the arts in Ireland, a sentiment Tiger truly shares.”
Tiger Dublin Fringe is Ireland’s leading multidisciplinary arts festival featuring the new and next in performance, music, theatre, live art, comedy, dance, circus, and visual art from Irish and international artists. Every September the city is transformed with the energy of all things Fringe as up to 650 events take place throughout the city in over 40 venues presented by the 1000+ people involved. The organisation also provides year round support to artists through its FRINGE LAB programme. Tiger Dublin Fringe is a varied platform for audiences to be inspired, entertained, to laugh and contemplate,