Manchester United unveil new signing Aperol

Premier League champions Manchester United have signed a multi-year global sponsorship agreement with international spirits brand Aperol.

The deal, which runs until the end of the 2016/2017 season, will see Aperol branding visible at all domestic games at Old Trafford, as well in official United publications and on MUTV and the club’s official website.

In addition, as the official global spirits partner of the 20-time English champions Aperol will also supply its signature drink, Aperol Spritz, throughout Old Trafford’s hospitality areas.

Financial terms of the agreement, first rumoured last August, were not released. Gruppo Campari-owned Aperol joins a United partner portfolio that includes the likes of Nike, Aon, DHL, Epson, Bulova and Bwin.

“Like Manchester United, Aperol is an ambitious organisation and we have been impressed by their innovative approach to developing the brand on an international stage,” United’s group managing director Richard Arnold said.

“Aperol is a fitting partner to help the club and its supporters to celebrate our achievements and we look forward to sharing many successes together in the coming years."

Bob Kunze-Concewitz, the chief executive of Gruppo Campari, added: "With the club widely recognised as the most supported in the world, this is a partnership that will deliver brand exposure on a massive scale, helping to provide Aperol, and its signature drink Aperol Spritz, with excellent levels of year-round brand exposure, consumer engagement and promotional opportunities in developed and new global markets.”