Infographic: Who Won the Summer of Sport 2016?

ONSIDE and the Marketing Institute of Ireland jointly-hosted a breakfast briefing at Aviva Stadium on October 11th, where key industry influencers discussed sponsorship at the summer’s biggest sporting events.

Using consumer and marketing industry research, as well as insights from an expert panel, the event sought to answer the question: ‘Who Won the Summer of Sport?’ Sponsors and rights holders involved in the UEFA EUROS, the Olympic and Paralympic Games, the GAA, and the media all featured on the expert panel.

A summary of the research findings is below. If you would like a more extensive debrief of the research, please contact us at