The Importance of Brand Partnerships in Sport - with Rory Best, Thomas Barr and Gary O'Donovan

Three of Ireland’s top athletes - Rory Best, Thomas Barr and Gary O’Donovan discuss exclusively with ONSIDE the importance of brand partnerships in sport and what they feel makes a great sponsorship.

“We’re very lucky in Irish rugby to be involved in partnerships that get you excited and are important to us”


“To me a sponsorship works best when a brand that I am representing fits well with me as an athlete and as a person”


“Irish sports people have been so successful this summer, and I don’t think they could have been that successful without the support from sponsors”