Paris Saint-Germain is temporarily swapping its sponsor on jerseys for ‘Je Suis Paris’

Paris Saint-Germain is temporarily swapping its sponsor on jerseys for ‘Je Suis Paris’

When French Ligue 1 team Paris Saint-Germain plays two matches on Wednesday 24th and Saturday 29 November, they will no longer be repping Emirates Airlines, but the people of Paris.

MLS announces partnership with Audi, including presenting sponsorship of MLS Cup Playoffs

MLS announces partnership with Audi, including presenting sponsorship of MLS Cup Playoffs

Audi and Major League Soccer on Friday announced a multi-year partnership agreement that, commencing with the 2015 MLS season, makes Audi the Official Automotive Partner of MLS. As part of the partnership, Audi becomes the presenting sponsor of the MLS Cup Playoffs.

Chelsea seal huge sponsorship deal with Japanese firm

Chelsea seal huge sponsorship deal with Japanese firm

 Chelsea on Thursday revealed The Yokohama Rubber Company Ltd will be their shirt sponsor from next season in a five-year deal which is reported to be the second largest in Premier League history.

Casillero del Diablo sponsors Sky Movies

Casillero del Diablo sponsors Sky Movies

CyT hopes to reach 44 million consumers with a yearlong TV ad campaign for Casillero del Diablo that will run on Sky Movies, Sky 1 and Sky Living from March.

Coca-Cola to sponsor Rugby World Cup 2015

Coca-Cola to sponsor Rugby World Cup 2015

Coca-Cola has signed up as official sponsor of the 2015 Rugby World Cup, a deal which will see the drinks giant become the soft drink, sports drink and water supplier at next year’s tournament.

Rio 2016 sponsorship sales to surpass 2012 Olympics, organizers say

Rio 2016 sponsorship sales to surpass 2012 Olympics, organizers say

Organizers of the 2016 Olympics in Rio de Janeiro said Wednesday they have matched the domestic sponsorship revenues for the 2012 Games and expect to surpass London's total with almost two years to go.

Emirates rebrands tennis’s Australian swing

Emirates rebrands tennis’s Australian swing

Emirates Airline has signed a multi-year deal to sponsor the Australian Open tennis tournament and a number of preceding events in the country.

Westons Cider Sponsors The Cheltenham Jazz Festival

Westons Cider Sponsors The Cheltenham Jazz Festival

Westons Cider have announced that their brand Henry Westons will once again be the ‘Official Cider of the Cheltenham Jazz Festival’ as it enters into the third year of its sponsorship deal

New Zealand Rugby and UNICEF announce new international partnership for children

New Zealand Rugby and UNICEF announce new international partnership for children

New Zealand Rugby (NZR) and UNICEF today announced an international partnership which will see the All Blacks, and all other New Zealand Rugby teams, support UNICEF’s work in improving the lives of children and communities around the world.

ITV signs Santander and Carling to complete 2014 World Cup sponsorship line-up

ITV signs Santander and Carling to complete 2014 World Cup sponsorship line-up

ITV has confirmed global financial group Santander and beer brand Carling will join Sony as official sponsors of its coverage of the Fifa World Cup in Brazil next month.

 

Wild Turkey to Sponsor Tough Mudder

Wild Turkey to Sponsor Tough Mudder

Wild Turkey Bourbon is sponsoring worldwide obstacle course challenge Tough Mudder, alongside its first outdoor marketing campaign for the brand in the UK.

England Cricket Secures Hardys as Official Wine Partner

England Cricket Secures Hardys as Official Wine Partner

Australian wine producer Hardys has been revealed as England Cricket's Official Wine partner, the England and Wales Cricket Board have announced today.