MLS announces partnership with Audi, including presenting sponsorship of MLS Cup Playoffs

MLS announces partnership with Audi, including presenting sponsorship of MLS Cup Playoffs

Audi and Major League Soccer on Friday announced a multi-year partnership agreement that, commencing with the 2015 MLS season, makes Audi the Official Automotive Partner of MLS. As part of the partnership, Audi becomes the presenting sponsor of the MLS Cup Playoffs.

4 Ways Stadium Hospitality Technology Is Defending The Live Event

4 Ways Stadium Hospitality Technology Is Defending The Live Event

This year’s Super Bowl had 114.4 million viewers, making it the most-watched TV broadcast in history; television has clearly mastered the art of broadcasting sports games for the comfort of the living room.

Alcohol giant Lion Nathan pulls the plug on greyhound racing after live baiting revelation

Alcohol giant Lion Nathan pulls the plug on greyhound racing after live baiting revelation

Alcohol giant Lion Nathan is the latest corporate to pull the plug on greyhound racing.  The company confirmed today it has withdrawn all its sponsorship from the sport nationally in the wake of the horrific live baiting scandal that has rocked the industry.

AIB announced as new partnership sponsors of GAA football championship

AIB announced as new partnership sponsors of GAA football championship

AIB has been announced as one of the three sponsors of the GAA All Ireland Senior Football Championships making them the first ever dual sponsors of the club and county championships.

Liberty Insurance among the Irish Winners at European Sponsorship Awards

Liberty Insurance among the Irish Winners at European Sponsorship Awards

Liberty Insurance, Electric Ireland and An Post walked away with three of the top awards at the 2014 European Sponsorship Association (ESA) Excellence Awards in London.

Casillero del Diablo sponsors Sky Movies

Casillero del Diablo sponsors Sky Movies

CyT hopes to reach 44 million consumers with a yearlong TV ad campaign for Casillero del Diablo that will run on Sky Movies, Sky 1 and Sky Living from March.

Dolphins Debut New Twitter-Based Beer-Delivery System At Season Finale

Dolphins Debut New Twitter-Based Beer-Delivery System At Season Finale

The Dolphins are testing a new in-seat delivery system where fans can order beers by sending a Twitter message through their mobile devices. Tweet-a-Beer, the name of the system, is a joint effort between the Dolphins, their concessionaire Centerplate, Anheuser-Busch, Twitter and tech vendor Appetize. 

Ryanair to sponsor final day of Leopardstown Christmas Festival 2014

Ryanair to sponsor final day of Leopardstown Christmas Festival 2014

Ryanair has announced its continued sponsorship of the final day of the Leopardstown Christmas Festival, which will feature three Ryanair races, including the highlight Grade 1 ‘Ryanair Hurdle’.

PowaTag goes live at Twickenham Stadium

PowaTag goes live at Twickenham Stadium

This week will see fans at Twickenham Stadium given the opportunity to pre-order food and drink with a tap of their phone, as mobile commerce solution PowaTag goes live at the national rugby venue.

Emirates rebrands tennis’s Australian swing

Emirates rebrands tennis’s Australian swing

Emirates Airline has signed a multi-year deal to sponsor the Australian Open tennis tournament and a number of preceding events in the country.

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