The Women’s Gaelic Players Association (WGPA) has announced a new partnership with Skechers Ireland. The partnership will see Skechers support the WGPA Hero award for the Player of the Month in ladies football and camogie.
Are sporting organisations in touch with their fans and sponsors? Or is it time for sponsors to stand up for fundamental reform in sport? With the recent resignation of Sepp Blatter, what will that mean for Sport, Sponsors and Rights holders asks John Trainor
“What women’s sport particularly needs is that it is seen as important,” said former world athletics champion Sonia O’Sullivan at the launch of a new study commissioned by Liberty Insurance as part of a series of initiatives to map “clearer paths” towards greater participation of women in sport.
The 2015 Bord Gáis Energy GAA Hurling U-21 All-Ireland Championship was officially launched at an event in the spectacular surroundings of Glendalough in County Wicklow.
Aer Lingus and the IRFU have launched a three-year partnership that will see the airline flying players, management and support staff around Europe as they compete in the RBS 6 Nations Championships and other international tournaments.
Guinness has emerged as Ireland’s most appealing sponsor so far in 2015, according to the latest release of findings from Onside’s quarterly Irish public sponsorship pulse, unveiled as part of the announcement of significant changes at the leading Dublin based sponsorship agency.
Dublin GAA announced a new and ground breaking partnership with Bavaria 0.0% non-alcoholic beer. The three year sponsorship deal came into place on March 1st, 2015 and runs through to February 2018 and is the first and largest non-alcoholic sponsorship agreement ever to be concluded in Ireland.
Audi and Major League Soccer on Friday announced a multi-year partnership agreement that, commencing with the 2015 MLS season, makes Audi the Official Automotive Partner of MLS. As part of the partnership, Audi becomes the presenting sponsor of the MLS Cup Playoffs.
This year’s Super Bowl had 114.4 million viewers, making it the most-watched TV broadcast in history; television has clearly mastered the art of broadcasting sports games for the comfort of the living room.
