Alcohol giant Lion Nathan is the latest corporate to pull the plug on greyhound racing. The company confirmed today it has withdrawn all its sponsorship from the sport nationally in the wake of the horrific live baiting scandal that has rocked the industry.
AIB has been announced as one of the three sponsors of the GAA All Ireland Senior Football Championships making them the first ever dual sponsors of the club and county championships.
Dundalk-based banana importers Fyffes has announced it will continue its sponsorship of SSE Airtricity League champions Dundalk FC for the forthcoming 2015 season.
Liberty Insurance, Electric Ireland and An Post walked away with three of the top awards at the 2014 European Sponsorship Association (ESA) Excellence Awards in London.
The Government’s decision not to move towards banning alcohol sponsorship of sports is a further shot in the arm for an industry that already had considerable growth potential.
CyT hopes to reach 44 million consumers with a yearlong TV ad campaign for Casillero del Diablo that will run on Sky Movies, Sky 1 and Sky Living from March.
