Bord Gáis Energy Extends its Sponsorship of the U21 Hurling Championship

Bord Gáis Energy Extends its Sponsorship of the U21 Hurling Championship

Bord Gáis Energy today announced that it will continue to sponsor the GAA Hurling U-21 All Ireland Championship for a further five years. The new deal will run until the end of the 2020 season and will see Bord Gáis Energy investing over €2million to develop the Championship over that time.

Kellogg’s on board for Rio 2016

Kellogg’s on board for Rio 2016

Olympic gold medalist, Katie Taylor helped launch Kellogg’s official sponsorship of Team Ireland for 2016 Olympic Games.

The partnership will be promoted across a number of Kellogg’s brands, including Kellogg’s Corn Flakes, Special K, Squares and Pringles from now until the end of 2016.

Moy Park Continues as Official Irish Open Sponsor

Moy Park Continues as Official Irish Open Sponsor

Food company Moy Park has announced its continuation as an Official Sponsor of the Dubai Duty Free Irish Open hosted by the Rory Foundation, which takes place at the K Club in County Kildare from May 19-22, 2016.

Glanbia to continue sponsorship of Kilkenny Hurling for next 3 years

Glanbia to continue sponsorship of Kilkenny Hurling for next 3 years

Glanbia have continued their sponsorship deal with Kilkenny GAA for three more years.  The sponsorship includes all Kilkenny teams and again will carry the Avonmore logo while all leisure wear will carry the Glanbia logo.

Marketing Institute of Ireland Q&A With Onside: Sponsorship In 2016

Marketing Institute of Ireland Q&A With Onside: Sponsorship In 2016

Over the past decade, sponsorship consulting firm ONSIDE has polled sponsors and rights holders as part of its annual Irish Sponsorship Industry Survey, a unique benchmark of the marketplace in Ireland built from the perspectives of those who are most involved in the industry. The MII speaks with ONSIDE CEO and Founder, John Trainor, to get a sense of last year’s findings. 

ONSIDE Irish Sponsorship Industry Survey 2016

ONSIDE Irish Sponsorship Industry Survey 2016

ONSIDE is committed to informed sponsorship practice and, through our annual Irish Sponsorship Industry Survey, has established a trusted benchmark of the marketplace in Ireland.

By surveying both sponsors and rights holders across the country, our research provides a thorough understanding about current sponsorship practice, key issues facing practitioners, and predictions for the industry in 2016.

Dublin International Film Festival announces new title sponsor Audi

Dublin International Film Festival announces new title sponsor Audi

The Dublin International Film Festival has secured a three year title sponsorship deal with premium car brand Audi.  From 2016, the festival will be known as the Audi Dublin International Film Festival.

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