Westons Cider have announced that their brand Henry Westons will once again be the ‘Official Cider of the Cheltenham Jazz Festival’ as it enters into the third year of its sponsorship deal
New Zealand Rugby (NZR) and UNICEF today announced an international partnership which will see the All Blacks, and all other New Zealand Rugby teams, support UNICEF’s work in improving the lives of children and communities around the world.
DoneDeal, Ireland’s most popular online classified adverts website, has announced its title sponsorship of day one at the Curragh Irish Derby Festival. The ‘DoneDeal Derby Friday Hoedown’ takes place on Friday 27th June at the Curragh Racecourse.
Owner of brands including Cadbury Mondelez Ireland has extended its sponsorship of Paralympics Ireland three years until March 2017, taking it beyond the next Paralympic Games in 2016.
ITV has confirmed global financial group Santander and beer brand Carling will join Sony as official sponsors of its coverage of the Fifa World Cup in Brazil next month.
Wild Turkey Bourbon is sponsoring worldwide obstacle course challenge Tough Mudder, alongside its first outdoor marketing campaign for the brand in the UK.
Aintree Racecourse has signed a deal with drinks giant Diageo that will see its Guinness stout brand become an official partner of the venue for the 2014 Grand National.
One of Ireland’s most hallowed sports grounds has received a proud new name as two of the country’s most successful teams have united to herald an exciting new rugby era.
Australian wine producer Hardys has been revealed as England Cricket's Official Wine partner, the England and Wales Cricket Board have announced today.