PowaTag goes live at Twickenham Stadium

PowaTag goes live at Twickenham Stadium

This week will see fans at Twickenham Stadium given the opportunity to pre-order food and drink with a tap of their phone, as mobile commerce solution PowaTag goes live at the national rugby venue.

Emirates rebrands tennis’s Australian swing

Emirates rebrands tennis’s Australian swing

Emirates Airline has signed a multi-year deal to sponsor the Australian Open tennis tournament and a number of preceding events in the country.

Could driverless tech save F1?

Could driverless tech save F1?

Formula One is supposed to represent the future of automotive technology, with racing circuits used as laboratories. Love it or hate it - and most petrol-heads hate it - driverless technology is currently looking like the future of automotive. But it could also be the saving of the sport.

Champions Cup will begin next month despite no main sponsorship deal

Champions Cup will begin next month despite no main sponsorship deal

The inaugural Champions Cup will kick off next month without all its major sponsors in place, one of the new European competition's key architects has admitted

Marketing’s Potent Weapon

Marketing’s Potent Weapon

Sponsorship is often the unsung hero of the marketing universe but with brands trying to make the most out of their budgets, it is becoming an increasingly popular and important part of the overall marketing mix. John McGee talks to John Trainor of Onside Sponsorship  about Ireland's €124m sponsorship market.

Continental becomes major sponsor of women’s soccer in Ireland

Continental becomes major sponsor of women’s soccer in Ireland

Tyre brand Continental has agreed a sponsorship deal with the Football Association of Ireland (FAI) to become an official partner of women’s soccer.

Talbot Hotel Group Extends Horse Show Sponsorship

Talbot Hotel Group Extends Horse Show Sponsorship

The Talbot Hotel Group has announced plans to continue their partnership with the Royal Dublin Society and 2014 Discover Ireland Dublin Horse Show. The annual event runs from August 6th-10th and is one of the largest international show jumping events in the world this year.

Dublin Fringe Festival calls all explorers and innovators as the festival announces a superb and refreshing new title sponsor

Dublin Fringe Festival calls all explorers and innovators as the festival announces a superb and refreshing new title sponsor

Dublin Fringe Festival today announced that Tiger Beer is become the new title sponsor of one of the biggest annual events in the country, in what will be a brand new and exciting partnership — Tiger Dublin Fringe. 

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